We bridge strategic vision, operational management, and physical build under one accountable model. Unlike traditional consultants who deliver only advice, or contractors focused solely on execution, PRO EDGE ensures seamless alignment from concept to handover.
Every intervention, from C-suite strategy to on-site fit-out, serves a specific operational metric and revenue target. Our integrated model drives accountability and delivers measurable outcomes, transforming business objectives into operational reality.
Ziad Bou Daher
Managing Director Ziad Bou Daher leads the overall strategy, management, and execution of PRO EDGE, overseeing the firm’s consultancy, management, and project delivery activities. Bringing extensive UAE commercial and operational expertise across business development, operations, retail, F&B, procurement, and project management, he provides strategic direction across client engagements. His approach is practical, commercially driven, and execution-focused, ensuring PRO EDGE delivers measurable value, sustainable growth, and successful outcomes for its clients.
Mansour Ghaleb
Executive Director, Brand & Concepts Mansour Ghaleb leads PRO EDGE’s brand representation and F&B concept development activities, combining brand development, concept creation, brand identity, menu and service design, market positioning, and commercial development. His approach is creative, commercially grounded, and execution-driven, ensuring every brand and concept connects with its audience and delivers sustainable business value.
Discuss Your Objectives
Connect with our leadership team to explore how PRO EDGE can support your commercial goals.